As part of the annual educational trip of the M.Sc. Programme in Marketing & Communication, the programme’s students visited Prague from 22 to 26 April 2026, experiencing a particularly rich programme that combined knowledge, professional networking, and cultural experiences.
The trip included a visit to the museum, factory, and headquarters of Škoda, where students had the opportunity to attend interesting presentations by the company’s Sales Manager for Greece and Corporate Strategy Lead. Through these presentations, they gained first-hand insight into the strategy, operations, and international activity of Škoda as a member of the VW Group.
This was followed by a visit to the Prague University of Economics and Business, where presentations were delivered by the Ambassador of Greece to the Czech Republic, Mr. Dinos Konstantinou; Assoc. Prof. Václav Stříteský, Vice-Dean for Communication and Corporate Relations at the Faculty of Business Administration; and Ms. Irini Szentiványi, Director of Healthcare Projects and Strategic Development at AKESO Holding.
The experience was completed with tours through the historic streets and monuments of Prague, giving students the opportunity to discover the city and combine learning with a cultural experience.
