The MSc Program in Marketing & Communication has as its core mission the provision of high-level specialization in the fields of Marketing and Communication.

The Program prepares professionals who design, implement, and evaluate marketing and communication strategies through evidence-based knowledge, analytical thinking, and practical application. It is offered in three streams: Full-Time, Part-Time, and Full-Time with International Orientation, responding to different study needs and professional development goals.

The main objectives of the MSc Program are organized around the following pillars:

• Scientific background: understanding of the principles, tools, and strategies of marketing, communication, and consumer behavior
• Managerial and analytical skills: design, implementation, and evaluation of integrated marketing and communication plans and actions
• Branding and corporate image: management of brands, corporate image, reputation, digital presence, and relationships with different audiences
• Market analysis: use of marketing analytics, data analysis, and consumer insights for evidence-based business decision-making
• Digital specialization: familiarization with modern practices in digital marketing, social media marketing, content strategy, and DMI certification in the international stream
• International orientation: understanding of international marketing and communication practices and the requirements of an internationalized business environment
• Connection with the market: case studies, group projects, simulation games, lectures by market executives, collaborations with businesses and organizations, and internship opportunities
• Professional perspective: preparation for positions in marketing management, brand management, digital marketing, advertising, and communication, with access to a network of alumni, faculty members, and market professionals

Overall, graduates acquire a comprehensive profile that combines academic training, practical skills, and professional readiness in Marketing and Communication.