PART TIME (EXECUTIVE) PROGRAM DESCRIPTION
The MSc in Marketing & Communication – Part-Time (Executive) Programme of the Athens University of Economics and Business is designed for working professionals who wish to advance their careers without interrupting their employment.
Classes take place in the evening, from 18:00 to 21:00, usually twice a week and, where necessary, three times a week, allowing participants to combine meaningful postgraduate education with their professional activity.
The programme combines academic knowledge with practical application. It covers contemporary areas of Marketing and Communication, such as customer experience, the customer journey, branding, and digital marketing, while also making use of modern tools and approaches, including data-driven decision-making, AI Marketing, and simulation games. Students are taught by AUEB academic staff with significant research output and strong links to the market.
Part-time study is not simply a more flexible form of education. It creates a highly valuable environment for learning, networking, and professional development. Your fellow students are professionals from different sectors, bringing into the classroom professional experience, practical issues, real challenges, and diverse perspectives from the business world.
For those who are already working and wish to strengthen their knowledge, skills, and position in the fields of marketing and communication, the programme represents a meaningful investment in knowledge, networking, and professional prospects.
Invest in your career.