The M.Sc. Programme in Marketing & Communication of the Athens University of Economics and Business has completed the evaluation process and received accreditation by the Hellenic Authority for Higher Education.
Specifically, it was rated EXCELLENT (fully compliant) in all 10 accreditation sections, which are:
- Quality policy and objectives
- Programme design and structure
- Assessment of student-centred learning and teaching
- Candidate selection process and recognition of the postgraduate degree
- Teaching staff and learning resources
- Information management
- Public information and social media presence
- Continuous internal monitoring and evaluation
- Evaluation by accreditation bodies and/or international organisations for the ranking/evaluation of M.Sc. programmes
- Periodic external evaluation
The main characteristics of the M.Sc. Programme, as highlighted by the evaluation committee, are:
- Its strong and well-established reputation in the market
- Its strong connection with the professional world and foreign academics, as well as its cooperation with the advisory committee
- The expertise of the teaching staff in the subjects they teach
- The option to choose among the three tracks of the M.Sc. Programme: full-time, part-time, and full-time with international orientation
Representative comments include the following:
The structure and organisation of the curriculum are effective and designed in such a way as to offer maximum benefits to students.
The curriculum has been shaped based on the comments and evaluations of students and the advisory committee.
The collaboration with the Digital Marketing Institute for the full-time track with international orientation offers international recognition to the programme’s students.
The teaching method enables and promotes student participation, while internal evaluation procedures are fully utilised.
The department has very clear and supportive procedures for candidates and newly admitted students.
The programme’s public image through its website and social media is very strong, offering all necessary information and continuously updating its content.
The M.Sc. Programme is one of the few programmes that has been evaluated by international bodies.
The accreditation of the M.Sc. Programme in Marketing & Communication benefits students, graduates, and employers, as it ensures that graduates of the programme have acquired a specific combination of knowledge, abilities, and skills — learning outcomes — reflected in the accreditation criteria. In this way, it increases employment opportunities, while also providing guarantees to employers that graduates possess the required knowledge, abilities, and skills needed for a specific job position.
We warmly thank the professors, students, graduates, the programme’s external advisory committee, and everyone who contributed to the evaluation process.